About Me
Hello, welcome to my page!
I'm a seasoned Brand Specialist with a passion for all things branding and marketing. Over the past 10+ years, I’ve had the privilege of working with marquee brands such as Volvo, PhonePe, Smallcase, and Sun Mobility, while also venturing into entrepreneurship with InMandi.
My journey spanning global brands like Volvo and high-growth startups has given me an in-depth understanding of both sides of the marketing and advertising industry. This experience enables me to craft and deliver compelling narratives that connect with consumers and drive brand growth. Whether it’s building a brand from scratch or revitalizing an established one, I take pride in shaping strategies that leave an impact.
What excites me most about my work is the chance to learn something new every day and translate those insights into meaningful outcomes. I look forward to carrying this passion to future roles and challenges while continuing to grow personally and professionally.
My Portfolio
VOLVO
Led customer acquisition strategy that balances brand equity with performance outcomes. By integrating storytelling with data-led advertising and digital acceleration, My approach emphasizes on precision targeting, optimized media investments, and cohesive brand communication, ensuring that every touchpoint drives both short-term growth and long-term loyalty.
Phonepe
As a key player in the marketing team at PhonePe, I implemented innovative strategies that significantly drove brand growth. My focus was on fostering deeper consumer engagement and ensuring a strong, consistent brand message across all campaigns and channels.
Sun Mobility
Sun Mobility
At Sun Mobility, I revitalized the brand narrative, developing a comprehensive brand architecture and guidelines. My efforts culminated in a successful rebranding initiative, a first-of-its-kind 'Vision video', increased brand visibility across platforms, and redefining the brand's image in the market.
Smallcase
Smallcase
Sun Mobility
I played a pivotal role in defining the brand's positioning and developing targeted marketing strategies in line with financial market trends. Through effective product promotion and an emphasis on user engagement, I significantly contributed to the brand's visibility and growth."
InMandi
Smallcase
InMandi
InMandi was my brainchild, encapsulating our vision to empower, connect, and grow the Indian influencers' ecosystem, driving both views and meaningful engagement. Click to explore the dynamic portfolio that garnered widespread attention shortly after its launch.
Certifications
Brands worked with
Currently working with
Brands consulted for
