Smallcase
Work Description
- Developed strategic media distribution plan for (Life is hard but Stock investing is easy) brand campaign that achieved an overall increase in UGC, Branded searches, login rate by 200%, and account creation by 43%.
- Developed a detailed view of the portfolio creator market and utilized market analysis to increase possible channels of penetration and increase potential revenues.
- Leveraged viral marketing tools across channels such as YouTube, Instagram, and Influencer Marketing to generate buzz, increase member loyalty, and reduce marketing costs.
- Provided innovative and creative consulting services to Publishers while managing corporate marketing and communications functions, direct brand management, corporate positioning, product launches, targeted online advertisements, and seminar marketing with a midsize team.
Job details
- Designation: Senior Brand Manager
- Timeframe: Aug 2019 - Sept 2020
- Primary focus areas:
- Ad Campaigns
- Brand positioning
- Targeted Marketing Strategies
Online education platform
Launched educational platform "case by case" for partnered Publishers to interact with prospect users, the initiative activated 46000 users in the community platform within 3 months of launch, with a 100% spike on each advisor's portfolio.
Youtube webseries
Managed and scaled the “smallcases show” web series from Bloomberg quint on investing styles, strategies, and frameworks to help users become smarter investors.