VOLVO
Work Description
- Spearheaded brand strategy initiatives that aligned messaging and positioning with business goals, driving stronger brand equity and recognition in competitive markets.
- Led integrated advertising campaigns across digital and offline platforms, resulting in measurable improvements in engagement, lead generation, and customer acquisition.
- Drove digital acceleration programs, optimizing digital channels (social, web, performance marketing) and introducing innovative tools/automation that improved marketing efficiency and ROI.
- Partnered with cross-functional teams (creative, product, sales) to deliver cohesive brand communications that supported key launches and revenue growth.
- Leveraged data and insights to refine campaign performance, increasing conversion rates and audience reach.
Job details
- Designation: Sr Manager - Brand and Marketing Communications
- Timeframe: September 2023 - Present
- Primary focus areas:
- Brand Strategy
- Advertisement
- Digital Acceleration.