NEXTLEAP
Work Description
- Developed a brand kit for consistent tone, colors, and communication across channels.
- Revamped website and marketing collaterals for improved brand recall.
- Introduced 5 segments for web blog content, catering to different segments: Sphere, Pulse, Outlook, Shoutout, Zero-1.
- Grew Linkedin presence to 9k+ followers with measurable content distribution and engagement metrics.
- Built an engagement funnel for the "Learn in Public challenge" for organic brand awareness.
- Launched a monthly newsletter on Substack for signed-up users to provide brand updates.
Job details
- Designation: Marketing Lead
- Timeframe: Dec 2021 - May 2022
- Primary focus areas:
- YouTube Strategy
- Team Management
- Organic user acquisition